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Our Team


Ashley Watts

Owner & Managing Partner

Ashley Watts has lived on Hawai’i since 2007. She worked with the Pacific Islands Region Observer program for 7 years as a fisheries observer on the commercial long line vessels out of Honolulu and a port coordinator who placed the observers on the vessels. As a coordinator, she acted as a liason between the fisherman and NMFS for many years.

She is originally from a fishing and farming family in Florida and has a B.S. in marine biology from the University of West Florida and a M.S. of Zoology from Miami University. Her focus as a master’s student was community engagement in marine conservation and as a project she created an informal educational program on marine ecology, conservation, and how we all can make a difference.

Prior to Local Iʻa, she fulfilled her culinary curiosities through work with Onopops, a local, organic popsicle company here on Oahu. The ingredients for the popsicle are sourced locally to support local agriculture with the same mindset as Local I’a, who sources seafood only from local fishers. Ashley is an active participant in marine conservation and has known since she was very young that she would have an integral role in protecting and preserving the marine world. Now as Owner and Managing Partner of Local Iʻa she feels empowered to scale sustainability and economic equality within the local fishing industry by sharing the story of the seafood with the consumer.

Wil Cecil

Volunteer Superstar & Supply Data Manager

Will Cecil is a current PhD student in the Geography Department at the University of Hawai’i at Mānoa and has lived in Honolulu for four years. Prior to moving to Hawai’i, he worked at the California Department of Fish and Wildlife in the Statewide Marine Protected Areas Management Program. Will grew up in Atlanta, Georgia and developed an interest in the ocean and marine conservation through family trips to the Georgia coast growing up. He has a BA in history and marine science from the University of North Carolina at Chapel Hill, a graduate certificate in protected areas management from James Cook University, and an MA in International Environmental Policy from the Middlebury Institute of International Studies at Monterey.

Rodel

Master Cutter & Fish processor

Rodel has cut fish for a major processing and distribution company for over 16 yrs. We have been blessed and lucky to have him on our team for 6 years now! He cuts faster than we can provide trays for the fish!

Abraham Jazmin

Chefmonger
Abraham Jazmin is a California transplant and the latest addition to our team as our in-house Chef and fish monger. Hence the Chef Monger title. He's an 19 year resident of Hawaii. He calls himself an "Educated Cook" although his experience and skill express otherwise. He trained at the culinary program at D.V.C. in Pleasant Hill California and at the C.I.A. in St. Helena in Napa. He brings a different flavor profile to our fresh fish products. For example, The Thai-ish Smoked Marlin- A thai curry brine, Hardwood smoked Marlin, the K-Bobs- Marlin cubes marinated in an Lemongrass, Tumeric, Mirin & EVOO. More flavorful valued items to come. Next time you meet or see him, Ask how you can prepare your next dish

Ashley Watts

Owner & Managing Partner

Ashley Watts has lived on Hawai’i since 2007. She worked with the Pacific Islands Region Observer program for 7 years as a fisheries observer on the commercial long line vessels out of Honolulu and a port coordinator who placed the observers on the vessels. As a coordinator, she acted as a liason between the fisherman and NMFS for many years.

She is originally from a fishing and farming family in Florida and has a B.S. in marine biology from the University of West Florida and a M.S. of Zoology from Miami University. Her focus as a master’s student was community engagement in marine conservation and as a project she created an informal educational program on marine ecology, conservation, and how we all can make a difference.

Prior to Local Iʻa, she fulfilled her culinary curiosities through work with Onopops, a local, organic popsicle company here on Oahu. The ingredients for the popsicle are sourced locally to support local agriculture with the same mindset as Local I’a, who sources seafood only from local fishers. Ashley is an active participant in marine conservation and has known since she was very young that she would have an integral role in protecting and preserving the marine world. Now as Owner and Managing Partner of Local Iʻa she feels empowered to scale sustainability and economic equality within the local fishing industry by sharing the story of the seafood with the consumer.

Wil Cecil

Volunteer Superstar & Supply Data Manager

Will Cecil is a current PhD student in the Geography Department at the University of Hawai’i at Mānoa and has lived in Honolulu for four years. Prior to moving to Hawai’i, he worked at the California Department of Fish and Wildlife in the Statewide Marine Protected Areas Management Program. Will grew up in Atlanta, Georgia and developed an interest in the ocean and marine conservation through family trips to the Georgia coast growing up. He has a BA in history and marine science from the University of North Carolina at Chapel Hill, a graduate certificate in protected areas management from James Cook University, and an MA in International Environmental Policy from the Middlebury Institute of International Studies at Monterey.

Rodel

Master Cutter/Fish processor

Rodel has cut fish for a major processing and distribution company for over 16 yrs. We are blessed and lucky to have him on our team for 6 years now! He cuts faster than we can provide trays for the fish!

Abraham Jazmin

Chefmonger
Abraham Jazmin is a California transplant and the latest addition to our team as our in house Chef and fish monger. Hence the Chef Monger title. He's an 19 year resident of Hawaii. He calls himself an "Educated Cook" although his experience and skill express otherwise. He trained at the culinary program at D.V.C. in Pleasant Hill California and at the C.I.A. in St. Helena in Napa. He brings a different flavor profile to our fresh fish products. For example, The Thai-ish Smoked Marlin- A thai curry brine, Hardwood smoked Marlin, the K-Bobs- Marlin cubes marinated in an Lemongrass, Tumeric, Mirin & EVOO. More flavorful valued items to come. Next time you meet or see him, Ask how you can prepare your next dish

Aloha!

We proudly source local, in-season seafood and distribute it directly to chefs and consumers islandwide.
 
 
Visit our kitchen in Kaimuki Thursday- Sunday or our farmers' market booth on Sunday in Mililani. You can even find a link in our IG bio to order and pickup afterhours